Ryan Jurdi's Media Studies Blog

CCR #4 How did you integrate technologies – software, hardware, and online platforms – in this project? CCR #4:  Hello, my name is Ryan Jurdi, and this is my answer to CCR #4 and to be creative with this CCR I will be explaining and  showcasing  the technology I used while talking about them.  So, how did I integrate technology, whether  it's  software or hardware? Well, the first piece of technology that   I  integrated  was  my  old   iPhone  7  ( showcase  it) .   The backstory behind it is, i n the scene where Bruno was singing about not picking up the  phone,  I had to come up a way to visualiz e this and  that's  where my iPhone 7 comes in .  I was already recording with my own  phone,   and I did not have another group member I had to find and dig out my old phone . This idea was a home run  since it perfectly visualized what I was striving for.   Another p...

CCR #3 How did your production skills develop throughout this project? CCR #3:  Hello, my name is Ryan Jurdi, and this is my answer to CCR # 3  and to be creative with this CCR I will be   doing a jumping jack every time I say  production.   My production skills gradually improved throughout the creation of my music video.  The  first major   improvement  was  fixing  how shaky my hand was.  Through most  or pretty much all  of the early footage I gathered ,   it was  shaky because I was recording on my iPhone without any added modifications.   Turns out the way I was holding  my  phone  the entire time  was wrong. After experimenting with ways to hold my phone I finally found the best way to do it, and it worked tremendously.  There may be some shake to the  footage,  but it was reduced greatly. The second major way my production skills developed was my acting.  ...

CCR #2: How does your product engage with audiences, and how would it be distributed as a real media text? CCR #2:  Hello, my name is Ryan Jurdi, and this is my answer to CCR # 2  and to be creative with this CCR I will be  jumping after every time I say audience  (jump)  in this CCR . Now  let’s  discuss how my product engages with my  audience   (jump) .  The major way is through the main idea of my music  video,  which is laziness. This engages  the  audience  (jump)  since it is relatable . Everyone  on this planet or at least the audience  (jump)  that I am targeting, which is gen Z ,   understand s th at we all  encounter  a wave of  laziness sometimes .  Another  way  the audience (jump) would be engaged with my product  is with the various  scenes  or  actions  that  I  do  throughout the music video . One examp...

CCR #1:  How does your product use or challenge conventions, and how does it represent social groups or issues? CCR #1:  Hello, my name is Ryan Jurdi, and this is my answer to CCR #1  and to be creative with this CCR I will be  acting like a newscaster.   First,   let's  start off with  how my project used conventions.  O ne of the  ways I used the conventions of the original  s ong music video is through the setting of where the music video takes place.  In that music video it took place in a bedroom and  similarly  my music video also had parts of it take place in  my  bedroom even though two scenes did take place i n my living room .  Another convention I used was the sound s in my music video since it just  contained  the lyrics and the  music’s  beat which is what the original music video did too.  Now, what conventions did I challenge? Well,  some include the camera a...

Audience Feedback I added the transitions right before the lyrics "reset" after feedback to make it seem like it is a new day. I took out the credits screen after feedback, since I was the only one who made the music video, so it did not make sense to have one.

Music Video

Location/Prop/Costumes Locations: The location I chose for my project is my bedroom, because it fits into some of the lyrics of the song. Another location I used is my living room, since some lyrics involved a couch, and my living room has a couch. Props: I will use multiple props throughout my music video. One prop I will use is my old iPhone 7 because of a lyric involving not picking up the phone. Another prop I will use is a college pamphlet since there was a line about Bruno potentially getting a college degree, and since I do not have one on hand, I used the pamphlet. A third prop that I will use is a random TV remote because in one of the lyrics, Bruno stated/sang about turning on the TV. Costumes: For costumes, I just used a basic green shirt for most of the music video. I changed into another shirt to represent the birthday suit line that Bruno Mars sang in the song. 

 My Storyboard 

Target Audience Young people Ages 16-29: The target audience for my music video is 16-29, since I think everyone from Gen Z (which is the age range I chose) can relate to having a lazy day sometimes. Some ways that my music video reaches my target audience are through the several scenes my music video contains. For example, one scene shows a close-up shot of me on the phone, then throwing it away to take a nap, which may grab my target audience's attention since it is relatable. Another example is when the scene showed me at an eye-level angle with a long shot lying on the couch under a blanket. This was another great way to capture my target audience's attention because again, it is relatable since we have all lain down under a blanket and done nothing since it was comfortable.

Different Song, Same Genre - Reggae Pop:                                      Beautiful Girls by Sean Kingston  Camera:  The camera was different throughout the video. Some of the camera movements were zooms, like the zoom in on the old TV, or panning shots, like the camera slightly panning left or right in almost every scene. There were multiple camera angles, such as low-angle shots when the group was dancing in the restaurant and eye-level shots when the camera cut to Sean singing. There were numerous shots, for example, there were close-up shots of Sean singing, and there were medium/long shots of people dancing in various locations. Sound: The sounds were just the lyrics and the music's beat. Editing: For the editing, there were cuts between different scenes. There were regular cuts between scenes and special transitions, like someone walking across the screen to ...

How my Music Video challenges (mostly) this Convention Camera: The camera will not stay the same throughout the music video, which challenges The Lazy Song's convention since the camera stayed in one place the entire music video; it will have some movement, multiple camera angles, and different shots. Sound:  The sounds will stay the same, which follows The Lazy Song's Convention since the sound is just the lyrics and the music's beat. Editing: The editing in my music video will mostly consist of cuts to different scenes, which challenges The Lazy Song's convention of being a one-take with no cuts. Mise-en-scene: The setting will be my bedroom and my living room/couch. The props will consist of some pillows, my old iPhone 7, and a TV remote. Clothes/costume will also be pretty basic, with a shirt and shorts. The lighting will be from my bedroom/living room lights. The actor will be me. Most of these are pretty basic examples of mise-en-scene, which follow The Lazy Song...

Analyzing Conventions of The Lazy Song's Genre Reggae-Pop Camera:   The camera stayed the same throughout the entire music video, meaning it had no movement, was at an eye-level angle, and remained at a medium shot. Sound:  The only sounds were the lyrics and the music's beat. Editing:  There was no editing since the entire music video was just one shot. Mise-en-scene: The setting was a bedroom meant to signify laziness since it shows everyone staying in their bedroom being lazy. The props were basic, like a chair for Bruno Mars to sit on and a guitar for him to strum. The clothes worn were also pretty basic, with everyone wearing button-down shirts with pants, which they pulled down temporarily to show shorts to match some of the lyrics of the song. The lighting was again natural lighting since it most likely came from a lamp bedroom. The actors are Bruno Mars and 5 backup dancers. Though there was a 7th actor who stepped in, but was soon kicked out, to signify the ...