Ryan Jurdi's Media Studies Blog

CCR #4: How did you integrate technologies in the project?

CCR #3: How did your production skills develop?

CCR #2: How does your product engage with audiences and how would it be distributed as a real media text?

CCR #1: How does your product use or challenge conventions, and how does it represent social groups or issues?

Reflection: How well does the product meet the brief? The final product meets the brief since it completed what it set out to do, which is to showcase how Xbox Series X is better than PlayStation 5. How is the audience engaged? The audience is engaged since I put music in the background and switch the music midway to spice the commercial even more, which keeps young audiences engaged. Another way is the fast pace of the commercial, yet again keeping young audiences engaged. A third way I kept audiences engaged was through the dialogue/storyline of the commercials, since everyone has days where they're bored and want to play, which keeps all gamers of all ages engaged. Integration of Conventions & Technologies: I used genre conventions like the close-up shot (with the Xbox Series X console), rhythmic editing (like shorter shots when I was choosing which game to play or longer shots when I was showcasing the Xbox Series X), eye-level camera angles (like when I was choosing the ga...

 Final Commercial:  Settings:  The video can reach up to 1080p.  Reflection:  Commercial meets problem-solution structure. It does have a consistent brand identity.

 Music: Used Relaxed by MC Mablo Dos Paredoes from 0.00-0.26 seconds Used a stock option from Capcut (the editing software I used) called Heavenly Singing Voice(1610204) by Next Design from 0.27-0.59 seconds.

Rough Cut: The Rough cut had many errors, such as no music. I did not add music until later. The shots were not cut faster, basically, the scene ran for much longer than it should. Lastly, it was exceeding the maximum time of sixty seconds by a whole minute and thirty seconds.

 Production Log 1: Everything was filmed today. Everything was revised/adjusted based on feedback, which includes editing not just shots. The biggest problem was filming by myself and handling the controller for the console, but I found an old selfie stick that my family had lying around and used it to add more stability to my camera.

Location Recce:  My brothers Room (4:00-4:15 pm): location of both the Xbox and PS5. Lights would be from a fan and sound would be from me talking and music included in the commercial.

Script and Shot List: Shot 1: Ryan stands thinking of what to do with a close up shot. Ryan: Mmmm... I am kind of bored. I want to play some Playstation. Shot 2: Ryan turns on PS5 while the camera shows a close-up shot of the controller. Turns on PS5 by controller Shot 3: Camera cuts back to a close-up shot of Ryan. Ryan: What should I play today? Oh i know! I'm going to resume playing Astrobot Shot 4: Shows a eye level camera angle of Ryan choosing Astrobot Shot 5: Cuts back to Ryan in a close-up shot. Ryan: Nevermind I want to play some Days Gone.  Shot 6: Shows a eye level camera angle of Ryan choosing Days Gone Shot 7: Cuts back to Ryan in a close-up shot. Ryan: Wow, the loading is kind of slow. I just want to switch between games I play instantly. (Continued of shot 7) Ryan: You know what? I can do just that on my Xbox.  Shot 8: Ryan turns on the Xbox while the camera shows a close-up shot of the controller. Shot 9: Shows a eye level camera angle of Ryan choosing Borderla...

 Moodboard:  Style: Palette: #000000 (black representing the Xbox Series X), #ffffff (white for Xbox Series S), #7ed957 (light green for the shadow background of text representing Xbox 360 and the original Xbox color to make the audience feel nostalgia), #107c10 (green representing the Xbox One era of the console), #272729 (dark gray for the Xbox Series X again), #4c4d51 (another dark gray for the Xbox Series X).  Fonts: Horizon (for both headers).  Identity Keywords: Instantly, Action. Logo: One of Xbox's iconic logos (the Xbox One Logo).

Target Audience/Audience Survey Data taken from a survey with a sample of 1,606 gamers of all ages. Survey Link:  Three Years On, What Do You Think Of Quick Resume For Xbox Series X|S? | Pure Xbox 53% of gamers say they love the quick resume feature  and 24% think it is good. Top influences on buying an Xbox Series X : its new and unique quick resume feature and its backward compatibilty with games from past Xbox consoles Persona:  Ryan, 17, gamer. Wants to switch between multiple games instantly. Promise: Xbox Series X Quick Resume feature which allows just that.