Commercial Project: Research Blog Post #2 - Target Audience and Persona

Target Audience/Audience Survey

Data taken from a survey with a sample of 1,606 gamers of all ages.
  • 53% of gamers say they love the quick resume feature  and 24% think it is good.
  • Top influences on buying an Xbox Series X: its new and unique quick resume feature and its backward compatibilty with games from past Xbox consoles

Persona: 

Ryan, 17, gamer. Wants to switch between multiple games instantly. Promise: Xbox Series X Quick Resume feature which allows just that.

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