Commercial Project: Research Blog Post #1- Console Competitor Brand Analysis

Console Competitor Brand Analysis                                                                  



  1. Nintendo Switch 2:

  • close-up shots of the console.
  • Lots of tracking (dolly) shots of the console.
  • Most of the camera angles showing off the console were eye-level.
  • logo sting where at 1:33 the new Nintendo Switch 2 logo was showcased.
  • The effects that was edited in like the transforming of the Nintendo Switch into the Nintendo Switch 2 created anticipation for the audiences to see what's new or changing.


  1. PlayStation 5:

  • close-up shots of the console. 
  • medium shots of the console.
  • On-screen text with punchy verbs such as "Keep The Game Going."
  • Smooth transitions between multiple people playing the console.
  • Upbeat music to keep audiences engaged. 
  • Amazing editing of the console being split and then reassembled.



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